35 Best Pillows On Amazon In 2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

Sublime solutions for side, back, and belly sleepers alike.

Promising review: "Perfect pillows for me. Soft enough to easily sleep on your side but also firm enough that they keep their shape and you know they are there. They look expensive but a great value. I loved the standard and the king. I sent a set to my sister and brother for their guest rooms when I visit!" —Melissa P

Price: $49.99+ (available in three sizes; clip the coupon for 20% off this price)

The popular pillow features a cotton cover with a breathable percale weave that allows for ample airflow. It's also removable, so you can throw it in the wash whenever it needs a refresh.

Promising review: "Love these pillows. So comfortable, these are our 2nd set and when they die, I’ll order again for sure! They last a long time and totally worth the price. Highly recommend." —Casandra Bowman

Price: $58.50+ (available in two sizes and packs of one or two; clip the coupon on the product page to save 10%)

Belly Sleep is a small business founded by Tyler Moyer after realizing there was no pillow on the market designed to make stomach sleeping more comfortable.

Promising review: "I recently went down a rabbit hole looking for a pillow that I could use as a stomach sleeper to address some issues with chronic neck pain that I've had for years. I ended up buying pillows from a number of brands and thought it would be a difficult decision to compare them. In the end, it was literally as simple as putting my head on this pillow, and that was that. It is really comfortable, elevates my head the the perfect degree, and is just exactly what I was hoping to find. Can't recommend it enough!" —MRCZ

Price: $49.99+ (available in three sizes)

ComfySleep is a small biz that also sells mattress protectors and massage pillows.

Promising reviews: "I recently bought these after housesitting for a family with these pillows, and I immediately fell in love! They are amazing quality. If you are looking for an affordable fix and a comfortable sleep, get these!!" —Beth

"We waited a week or so to make sure we really liked the pillow set. I have a house full of pillows my wife buys, desperately trying to find something she likes. Believe, we’ve tried them all. This set was different. It was not too hard or too soft for either of us. The support lasted throughout the night and the fabric somehow is cool to the touch. Even after hours of sleeping on it. I like it myself, but I’m not that finicky. My wife is the MOST finicky pillow person I've ever met, and she is finally so happy with this pillow. We are going to buy a few more just incase they are not available in the future as back ups. So, so, so hard to find a good quality pillow and the search is over." —Misti B.

Price: $48.99+ (available in three sizes and as a body pillow)

The queen-size pillow — from small biz Pancake Pillow — features a zippered design so you can easily pull out/readjust the down-alternative inserts as needed.

Promising review: "Thank god for this pillow!!! I’ve been on the search for a while now and I am so happy with this one. I took two of the layers out and now it’s perfect for me. Nice and soft and still supportive. I’m sleeping so much better now." —Anna Durtschi

Price: $99.99

Promising review: "I’d been on the hunt for the perfect pillow after ruining my go-to pillow in the wash. These pillows are the perfect height, amount of stuffing, weight, etc. I suffer with neck trouble, and these are exactly what I was looking for. Would give 10 stars if I could." —Mama3

Price: $22.99+ (available in four sizes, eight colors, and in two, six and eight packs)

Promising review: "I am a side sleeper and I tend to hug my pillow with the arm of the side I am sleeping on to prop up my pillow to a comfortable angle. This has caused shoulder pain. When I received this pillow, I thought there was no way I would be able to sleep on it, nor that it would even help. Of course, I had to give it a shot. Surprisingly, it is very effective! The first night I had it, I switched between this pillow and my original pillows. I found that I would wake up in the middle of the night with my regularly scheduled shoulder pain after sleeping on the original pillows, and I would actively seek out this new pillow. When sleeping on the new pillow I no longer have to hug it to prop it up. This means I now sleep with my arm extended. Shoulder pain has decreased significantly! Love it!!!!!" —M. Huerta

Price: $31.99+ (available in four sizes)

Promising reviews: "I have a bulging disk in my neck and have tried so many pillows except for foam because I felt it was too firm. Just started physical therapy, and she recommended this pillow. It's only been two nights with this pillow, and I was impressed. No more headaches!" —Tamara Campbell

"Great pillow, good if you have vertigo, too. It adjusts to your head/shoulder. I put on my silk pillowcase, and it's perfect. Sleep with it daily, and it has not changed its shape. I am a believer now. I never liked sleeping with a pillow, but this one is perfection!" —Brenda

Price: $29.98+ (available in two colors)

PS: Bluewave Bedding is a small business.

Promising review: "I have had the worst time trying to find a pillow that keeps my neck at a comfortable angle, but that doesn't lower my head too far to make me dizzy. I have tried every kind of down and down-alternative pillow, but they never hold their shape. I have tried several other memory foam pillows, but they always ended up being too thick and angled my neck too high. I knew I needed the form of a memory foam without the thickness and so I tried this one. I am finally sleeping well and not waking up with headaches. I am going to order all of my kids the same pillow." —Ame77

Price: $39.95+ (available in eight styles)

Promising review: "I am the ultimate 'princess and the pea.' Few beds, pillows, comforters, mattresses, etc. ever suit me. Bed has to be perfect. Needless to say, I go through pillows like some people go through cartons of ice cream, i.e., they don't last too long with me. I have ordered so many just from Amazon in the last year that I have lost count. This pillow, however, has made the cut. I like a firm pillow. This pillow is actually firm, with some give. Does not squish down. Holds your head up off the mattress. My neck does not get quite as stiff while sleeping as it had in the past. Good to prop up with other pillows for watching TV. I have used for a few weeks, likely to continue. I would recommend it if you like a substantial, firm pillow with just enough softness for comfort. Good luck!!" —Lil Spud

Price: $63.99+ for two (available in two sizes)

The pillows are also machine-washable.

Promising review: "I have searched endlessly for the perfect down alternative pillow! Most were too thick (hurts my neck when sleeping), too stiff, or too heavy. This pillow was the perfect mix of soft and fluffy (but not too soft or fluffy)." —AG1

Price: $19.63+ (available in two densities and two sizes, and also without protectors)

Promising review: "I've finally found a pillow I like! This pillow is not only incredibly comfortable, but it's also huge compared to a queen pillow. Despite its plush softness, it maintains a good firmness! I like to have a nice firm pillow, and this does it. I should have thrown out my old stinky pillow long ago. It's a definite upgrade and I'm thoroughly impressed with its quality for price point. If you're in need of a pillow refresh, these are darn good. I would recommend." —TheGreenLantern

Price: $37.99+ (clip the coupon to save 30% on select styles; available in two sizes and in one or two packs)

Promising review: "I LOVE these pillows! Highly recommend! Fluffy with a little firmness. I have neck problems and always wake up feeling sore. After sleeping on these, I no longer wake up with neck and shoulder pain." —Amazon Customer

Price: $30.99+ (clip the coupon on the product page to save 15% on select styles; available in three sizes and seven colors)

Promising review: "Love, love, love my pillow. I have one for my head and another to cuddle with. My Beyond Down pillow is the most comfortable side sleeper pillow I have bought in my 50 years of buying pillows. It can be confusing when you initially buy the pillow because it is so soft and squishy that you might think that it would not be very supportive. I find that the pillow gives my head enough support that it is aligned with my torso and hips as I sleep. When I wake up in the morning, I do not feel aches from my neck or shoulders, which I did experience before using the Beyond Down pillow." —Enndia

Price: $39+ (available in two sizes)

Promising review: "I’m a side and back sleeper and have had shoulder and neck pain many times. But since I’ve started using this pillow I haven’t had to go to the chiropractor hardly at all. And I sleep so much better! I love the different height levels each side of the pillow offers since my preferences may change from night to night! I absolutely love this pillow and wish I had purchased it sooner. My chiropractor actually told me about the pillow as well!" —Danyelle Benson

Price: $28.99+ (clip the coupon on the product page to save 10%; available in three colors and three sizes)

Promising review: "This is exactly what I have been looking for: A soft, comfortable pillow that molds into whatever shape or position I like." —Ellie

Price: $39.99+ (available in three sizes and a cooling option)

Promising review: "I love these pillows! They're very comfortable and very good quality. They definitely deserve 5 stars. I honestly wish I'd bought these a long time ago because they are so great! They are fluffy, soft, and such good quality." —Jordan Fox

Price: $39.98+ (available in two sizes and four styles)

Promising review: "I had a Tempur-Pedic pillow for years, and it finally gave up the ghost. I waited for so long to buy a new one on Amazon just because I wasn't sure which one would be best. I've seen pillows like this that are way too soft and others that are far too firm. This pillow is perfection. It's just the right height to sleep on my side or turn around and sleep on my back. It's so soft and yet perfectly supportive. I would highly recommend it." —Vanessa Anne Glover

Price: $36.99+ (available in three sizes)

Coop Home Goods is a small biz that makes all sort of pillows if this isn't the one for you!

Promising reviews: "I hardly ever write reviews, but I have to for this. I saw this pillow on TikTok, and it got me curious, so I immediately came to Amazon. OMG, it’s such a game changer. I’m a side sleeper, and this pillow is heaven. It’s some of the most comfortable sleep I have had in ages. I love it so much, I bought a second one and have my eye on the body pillow. Obsessed! You need this in your bedroom." —MT

"This has been the best pillow I’ve ever had, and I will be buying more. These are well worth it, it stays cool. The perfect happy medium with firmness. I sleep a lot better. The only negative is it’s hard to get off of the pillow when I wake up!" —Austin

Price: $81+ (available in two sizes and three shapes)

Both sides of the pillow have a layer of Tempur-Breeze gel to keep you cool all night long! It also comes with a removable cover for easy washing.

Promising review: "I initially thought it was heavy/too firm and was going to be too high of a loft for a petite older woman. I sleep hot and am a back sleeper/insomnia sufferer/lots of neck pain and headaches. First night I slept better than usual. I’m a couple nights into using this pillow and my headaches are less. Seems less hot also. Liking it so far. Any relief received is worth the heavy price tag. I guess it is true — you get what you pay for... Hopefully things will continue to change for the better. I do understand that a pillow can’t undo my health issues entirely — but some relief from the symptoms is surely welcomed!" —Cindy

Price: $94+ (available in two sizes)

Promising review: "If you want a comfy and fluffy but affordable pillow, this is the perfect set for you! The pillows come vacuum sealed and the directions included show you the best way to expand them. I let mine sit for a few hours and they were just right!" —Lauren Kogut

Price: $18.68+ (available in three sizes, three firmnesses, and a pack of four)

Promising review: "The best pillows! I like that there’s a soft side and cooling side. It really is cooling. Great price for two pillows and get great sleep with these." —Ash

Price: $20.99+ (available in five sizes and pairs)

Promising review: "Great value! For a four-pack you really can’t beat the price and quality. Scale of 1-10 on firmness — I’d give them a solid 5. Similar density to a Squishmallow. Feels and looks like luxury pillows at a spa when you get them into a pillowcase. Stuck mine in the dryer on air fluff for 100 minutes with a lacrosse ball and they came out perfectly fluffy. Would recommend to a friend." —Cassie Jones

Price: $30.99+ (available in five colors)

Promising review: "I rarely leave reviews for products I buy, but I thought this product was worth giving a shoutout. It can be hard finding the right pillow for you, and I’ve been through a LOT. However, after buying this pillow and using it for about a month, I sleep so much better. It’s the right amount of firmness for me, and it always bounces right back into shape. It’s incredibly soft and has the perfect height for my neck to lay comfortably. Definitely worth getting." —Amazon Customer

Price: $36.99+ (available in three colors)

Promising review: "I was using pillows to elevate my head while sleeping because it stopped my snoring. I got this as a more practical solution and I haven’t snored in two months, according to my wife. I’ve been sleeping through the night completely uninterrupted. Cannot recommend enough." Matthew L. Rippetoe

Price: $36.99+ (available in a variety of sizes)

Promising review: "This is the perfect pillow — not too soft, not too firm. It’s full but not overly thick, so it’s great for side sleeping. The feel is exactly how it’s described; there’s a soft, fluffy exterior, so your head sinks right in, but it has a firm core, so you still get support. It’s a really great quality pillow for the price!" —Lauren Miller

Price: $36+ (also available in a king size and two-packs)

Promising review: "I am a side sleeper and I tend to hug my pillow with the arm of the side I am sleeping on to prop up my pillow to a comfortable angle. This has caused shoulder pain. When I received this pillow I thought there was no way I would be able to sleep on it nor that it would even help. Of course I had to give it a shot. Surprisingly, it is very effective! The first night I had it I switched between this pillow and my original pillows. I found that I would wake up in the middle of the night with my regularly scheduled shoulder pain after sleeping on the original pillows and I would actively seek out this new pillow. When sleeping on the new pillow I no longer have to hug it to prop it up. This means I now sleep with my arm extended. Shoulder pain has decreased significantly! I still have my original pillows but find that I sleep on them less and less and sleep more and more on the new pillow... My original pillows are good for propping my head up to watch TV in the bedroom while the new pillow is much better for sleeping. Love it!!!!!" —M. Huerta

Price: $31.99+ (available in four sizes)

Promising review: "I LOVE these pillows! Highly recommend! Fluffy with a little firmness. I have neck problems and always wake up feeling sore. After sleeping on these, I no longer wake up with neck and shoulder pain." —Amazon Customer

Price: $30.99+ (available in three sizes and six colors)

Promising review: "Bought these for my son and his girlfriend. He said it is the most comfortable pillow he’s ever slept on." —KBeth

Price: $39.99+ (available in standard and queen)

Promising review: "Love this pillow. It's adjustable (can remove filling). Comes with a nice quilted, washable cover but I bought a cotton toddler pillow case to go over it, fit like a charm. Easy to squish and roll up to put back in case. Strapped it to my luggage handle easy. It is quite fluffy, I now use it at home instead of my regular pillow. It's the perfect size!" —J. Seavey

Price: $36+ (available on its own or in a bundle)

Promising review: "The price is a little up there. But I will never buy another pillow again. I’ve spent hundreds of dollars trying to find the perfect pillow that won’t leave me waking up with a kinked neck or that is thick and firm enough and soft enough without my head sinking in. And it’s insanely breathable and keeps cool the entire night. Amazing quality! Measurements are true to size as well!" —Rachella

Price: $199+ (available in six sizes)

Promising review: "The Sidney Sleep Pillow is incredible! It’s perfect for side and back sleepers like me. I’ve been struggling with neck and shoulder pain, but this pillow has made such a difference. The shredded memory foam filling is adjustable, so I was able to customize it to the perfect height for my comfort. Plus, the additional foam fill included is a nice bonus. It’s soft yet supportive, and I wake up feeling refreshed with no pain. Highly recommend this pillow!" —Irene Labarte

Price: $36.99+ (clip the coupon on the product page to save 20% on select styles; available in three sizes and four colors)

The pillows are also machine-washable.

Promising review: "I was not expecting these pillows to be SO comfortable. I got them for my guest room and my houseguests commented on how perfect they were and what a good night's sleep they had with them. Once they left, I took them for myself! They're the perfect mix of fluffy and firm, in my opinion." —LeighAnn

Price: $19.63+ (available in two densities and three sizes, and also without protectors)

Promising review: "I bought this pillow after having suffered with a stiff neck for a couple weeks. I thought I would give this cervical pillow a try and see if it offered me any relief. After a week of sleeping on it my stiff neck was gone! This is an amazing pillow. Supportive and comfortable. No smell to the foam. It arrived vacuum sealed and rolled into a tube but it filled out to it's shape quickly and has worked great. Highly recommend." —Amazon Customer

Price: $43.99+ (available in seven colors and three sizes)

Promising review: "I love these pillows for being organic and down alternative, as well as for their fluffy shape, which holds up well. I use them in my rental unit as well as my personal home. They fill up the pillowcases and make the bed look lovely when made." —chrissy F

Price: $21.99+ (available in two sizes)

Reviews in this post have been edited for length and/or clarity.